About MACOMIP 3:
MACOMIP is a micro intensive programme – Marketing Communications – where students and teachers from different countries will work together and create a Marketing Communication Campaign. MACOMIP explores the potential of Marketing Communications when applied to a specific subject. MACOMIP features workshops, classes, a city tour and group work. Workshops and classes’ panels will be facilitated by personalities in Marketing Communications.
In this edition, the main goal of the challenge is to develop the ability to analyse and create a Marketing Communication Plan. MACOMIP 3 – 2016 that will take place in Porto, 14th – 18 th March 2016, under the topic “Healthy Food for Young People”. During this week in Porto mixed groups of students (from different nationalities) will be working together and will present the result of their documented work as a pitch / contest for a jury.
The development of attributes like initiative, creativity and communication with the students that will become communication managers is also one of the objectives of this work.
Main Topic: “Healthy food for young people” – Healthy eating is not about strict dietary limitations, staying unrealistically thin, or depriving yourself of the foods you love. Rather, it’s about feeling great, having more energy, improving your outlook, and stabilising your mood. We all know that eating right can help you maintain a healthy weight and avoid certain health problems, but your diet can also have a profound effect on your mood and sense of wellbeing.
Gabinete de Comunicação e R. P.
P. R. and Communication Office
The VAKEN project
During the Space Network 2019 autumn meeting in Vilnius the initial idea for the VAKEN project was presented and Space network members were invited to join the project. In April 2020 the project application was approved by The Nordic Council of Ministers (Nordplus, https://www.nordplusonline.org). The project will be run from 2020 to 2021 and the following partners have joined the project:
– University College Lillebelt, Denmark
– TTK University of Applied Sciences, Estonia
– University of Akureyri, Iceland
– Vidzeme University of Applied Sciences, Latvia
– Kaunas University of Applied Sciences, Lithuania
– Vilnius University of Applied Sciences, Lithuania
– Arcada University of Applied Sciences, Finland
The overall aim of the VAKEN project is to make explicit the training and assessment of soft skills as core competencies. The World Economic Forum has determined 10 critical job skills that will be in demand for the future job market of Industry 4.0. Four of these skills will be particularly relevant to the high-tech economy; Complex Problem Solving, Critical Thinking, Creativity, People Management including self-leadership.
To achieve its aim of devising and developing pedagogically sound training in these critical job skills, VAKEN builds on identified needs for future work life skills or soft skills. The project also builds on successful previous projects such as Nobanet and the output of a KA203 Erasmus project called “Strengthening students’ employability through enhanced skills formation”.
The overall aim of the project is to create digital labs for generating and using new techniques to train students explicitly in soft skills and to develop a pedagogical approach in such a way that it meets real working-life requirements. Furthermore, the aim is to offer a programme through which the Vaken process can be offered within existing curricula, hence supporting internationalization for students, staff, and entrepeneurs.
VAKEN will have the world of small and emerging business at its heart as we build upon our experience with Nobanet’s cross-border assignments. Their interests and reactions will help guide the development of the toolkit. The result will be a new pedagogical framework recognized by education and business in the Nordic / Baltic region.