Current projects

About MACOMIP 3:

MACOMIP is a micro intensive programme – Marketing Communications – where students and teachers from different countries will work together and create a Marketing Communication Campaign.  MACOMIP explores the potential of Marketing Communications when applied to a specific subject. MACOMIP features workshops, classes, a city tour and group work. Workshops and classes’ panels will be facilitated by personalities in Marketing Communications.

In this edition, the main goal of the challenge is to develop the ability to analyse and create a Marketing Communication Plan.  MACOMIP 3 – 2016 that will take place in Porto, 14th – 18 th March 2016, under the topic “Healthy Food for Young People”. During this week in Porto mixed groups of students (from different nationalities) will be working together and will present the result of their documented work as a pitch / contest for a jury.

The development of attributes like initiative, creativity and communication with the students that will become communication managers is also one of the objectives of this work.

Main Topic: “Healthy food for young people” – Healthy eating is not about strict dietary limitations, staying unrealistically thin, or depriving yourself of the foods you love. Rather, it’s about feeling great, having more energy, improving your outlook, and stabilising your mood. We all know that eating right can help you maintain a healthy weight and avoid certain health problems, but your diet can also have a profound effect on your mood and sense of wellbeing.

Susana Pinto

Gabinete de Comunicação e R. P.

P. R. and Communication Office

 

T: +351 229 050 019

F: +351 229 025 899

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E3M Project nr.: 544028-TEMPUS-1-2013-1-FI-TEMPUS-JPHES

The E3M project assists Russian Federation HEIs in opening themselves up to society at large, the world of work and the wider world in order to enhance the employability of university graduates by: – Development of the framework for evaluating cooperation between HEIs and working-life organizations – Development of methodology and self-evaluation mechanisms for cooperation between RF HEIs and working life organizations. – Implementation of the evaluation framework of cooperation between RF HEIs and working-life organizations. – Development of guidebook for HEIs on deepening of collaboration between HEIs and working-life organizations. As a result of the project activities, reform and modernisation of higher education will be promoted and quality and relevance of higher education enhanced in the Russian Federation. The theme for cooperation in this project is Higher Education and Society and especially in developing partnerships with enterprises and lifelong learning in society at large. These above mentioned are also in line with the national Russian Federation and Eastern Neighbouring  Area regional priorities of Tempus programme. In accordance with the Federal law “On Education in the Russian Federation” which will be enforced on September 1 2013, development of control and evaluation tools is defined as high priority project.  Therefore, the main objective of the projects is designing and implementation of the general evaluation framework of cooperation between HEIs and working-life organizations. The evaluation in this project focuses on so called “education ecosystem”, which consists of a triangle of student, teacher and (public or private) employer. These interconnecting and interacting apexes of the triangle form an ecosystem; here called as “education ecosystem”. Russian Federal State Educational Standards for higher professional training define the main curricula as a set of documents, developed by HEI to fit labor market demands. Meeting labor market needs is crucial to current educational market of Russia in the same way as promotion of effective dialogue between Higher learning (HE) and working life is an urgent issue among Russian HEIs. According to the RF National programme “Education development” for 2013-2020, the progress in human resource development, leads to establishment of centers with specialized personnel training courses. In accordance with the strategy of innovative development up to 2020, the overall quality of education as seen by the Russian employers remains on a low level. Therefore, it is necessary to design a measure which could stimulate employers to attract highly qualified professionals both national and international. RU HEIs are in urgent need for effective cooperation schemes with working life, to ensure their graduates competitiveness both in RF and Europe. Solution of the problem will result in the employers’ positive responses towards the level of knowledge and skills of a graduate. This outcome is in fact the key expected result inherited in the strategies for “Development of science and technology” and well relates to the strategies of the partners, specifically: WL participation in curricula development, promotion of academic mobility, as well as assimilation of e-learning technologies. These above mentioned national strategies and programmes are also in line with the national Russian Federation and Eastern Neighbouring  Area regional priorities of Tempus programme: Development of partnerships with enterprises and lifelong learning in society at large. According to several national and international surveys, about 66% of employers face the situation where they have to use their other resources and premises to train, retrain employees of help them complete their studies. As a consequence, HEIs are in critical demand to shift from one-time cases of curricula development based on HEIs-working life cooperation, to sustainable involvement of working life on every stage of professional continuous education, including involvement in management of educational processes and directly to education. This aspect is identified as an issue of high relevance, which however lacks strong HEIs-WL links in education quality management, quality of HEIs-WL cooperation. This project will help to create and favor the opportunities in RU HEIs for development and exploitation of an effective HEIs-WL cooperation system, based on best EU Practices. Define the target group(s)/target sector(s) that will be addressed and/or benefit from your project Target groups: HEIs (staff, students, graduates), private and public employers, business and business development organisations and associations. This partnership exhibits positive geographic balance. The Russian university partners come from three regions, namely the north western region (St. Petersburg area, Herzen), a federal subject (Nizhnevartovsk, NVSU) in the Urals District of Siberia, Central Federal District (Voronezh/VSU) and Moscow (ATISO), which ensures thorough consideration of particular regional components, while educational practices of each HEI could facilitate establishment of a coherent system to cover all Russian HEIs.

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